Ultimately, ranching is about a deep-rooted contribution – a contribution to preserving the cultural and scenic landscape of Oregon, a contribution to wildlife and the enviroment, a contribution to feeding the world through the use of renewable and well-managed resources.

It’s an enterprise of aspiration, a commitment to hte past, a path to unkown frontiers

Everyday, Oregon’s 12,000 ranching families step out into the rising sun, and renew their commitment to Oregon, the sustainability of its resources, and to the people they serve.