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Spotlight: Joe Villagrana

“The practical experience will come on its own, but the education of accounting, marketing, business management or financing in this industry is extremely valuable,” said Joe, “if you do not understand the numbers then the rest won’t make sense.” Joe was born to an immigrant family and he decided at a young age he would be involved in ranch management.

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Putting Agri-Tourism to Work

What is agri-tourism? Simply put, it’s the practice of attracting travelers or visitors to an area used primarily for agriculture purposes. Attendees find themselves immersed in the beauty and nostalgia of the countryside while absorbing small gems of information about the farms and ranches that put food on the dinner table. I was fortunate enough to be a part of such a tour – and what an outstanding example it was! On April 26, the North Central Livestock Association (NCLA), comprised of Wasco and Sherman counties, held their annual Bull Tour with four site visits in the beautiful, rolling, green hills near Condon and Lone Rock…

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